Our Vision

Our Vision

By 2035 drinking low/non alcoholic wines will be completely normal.

 

Our Mission

We help creators of low/non alcoholic wine brands connect with everyone.

 

Our Convictions

  • Winemakers around the globe are brilliant and resilient creators. They keep experimenting and know how to deal with failures - think about wildfires, drought, frost, hailstorm, heavy rains, etc.
  • No/Low wine brands are the future of the wine industry. Today's founders and creators of premium non/alcoholic and low/alcoholic wine beverages are the leaders of tomorrow.
  • No/Low wines will become as popular as alcohol-free beers.
  • Wine is inclusive - Wine is for everyone.
  • Wine drinkers will all become Flexidrinkers i.e. they will drink both wines and no/low wines according to the occasions.
  • We all like winery owner interactions. We look for authentic and unique discussions with the winemaker because winemakers are true passionate people.
  • Owner's and founder's time is extremely precious.
  • Successful wineries talk to their customers. Not only focused on selling Directly To Consumers (DTC), successful wineries look for Direct Contact with Customers (DCC).
  • Technology should be hidden in the back-end, the main goal is reconnecting with people and nature.

 

Our 2025 Goals

We want to offer to our customers the largest selection of unique wine & spirits experiences around the world.

  • 100+ winemakers / creators of exceptional NoLow wines & spirits
  • 200+ wine & spirits experiences
  • 20+ countries